Redesigned website navigation for the Santa Cruz MAH

I recently redesigned the top-navigation of the Santa Cruz Museum of Art and History's website. Working closely with Museum staff, I simplified the nav and introduced a modern, mobile-responsive interface pattern.

The First Paragraph of a Cyborg Manifesto at Amateur Escapist

The First Paragraph of a Cyborg Manifesto is a self-directed web piece made of three elements: letterforms, colored shapes and code. The letterforms, in Arial, are derived from the eponymous first paragraph of Donna Haraway’s 1991 essay. Her work posits the image of the cyborg as an identity model unencumbered by gendered language’s historical baggage. Read more

Notes from The Museum Interface

The October 2014 issue of Art In America was filled with pleasant surprises (Harsh Patel, Fluxus, Richard Tuttle), but the core was a series of articles on museums’ relationship to graphic design and the web. I was impressed by how these pieces were able to capture some of the issues and discussions currently being engaged with on the ground. Read more

Websites for Artists Workshop 2014

Next month I’ll be teaching a “Websites for Artists” workshop at LIFT in Toronto. It’ll take place Monday, December 15 and Wednesday, December 17 2014, from 6 to 10 pm. From the programme: This two-evening workshop provides an overview of how to establish a web presence from the preparation of content to the creation of a website for their artistic medium. Read more

Website redesign for the Clyfford Still Museum

clyffordstillmuseum.org Featuring a bold, responsive design, the new website for the Clyfford Still Museum launched in October, 2014. This new site helps the museum position itself as a destination, a site of pilgrimage for art lovers interested in the life and work of master abstract expressionist painter Clyfford Still. Read more

Website usability testing for the Clyfford Still Museum

This post is based on a report produced for Spellerberg Associates by Amanda Moon and Marian Oman. Their research was conducted at the School of Information at the University of Texas at Austin as part of a usability course taught by Randolph Bias. Clyfford Still Museum homepage, Sept 2014 The Clyfford Still Museum in Denver, Colorado is a single-artist museum dedicated to the American master abstract expressionist painter. Read more

Conference microsite and archive for the Santa Cruz MAH’s Museum Camp

Museum Camp Museum Camp is an annual conference produced by the Santa Cruz Museum of Art & History. The format is similar to a hack-a-thon: Participants have 72 hours to work on a project consistent with a theme. This year’s theme was “Social Impact Assessment” and involved conducting research projects based on different locations around Santa Cruz. Read more

Migrating the Museum of Contemporary Art Chicago Exhibitions Website to WordPress

Working with the Museum of Contemporary Art Chicago, we recently completed a redesign of the Exhibitions area of the Museum’s website. The project was a collaboration between Spellerberg Associates and staff at the MCA. On the front-end, we implemented a mobile-responsive design reflecting a contemporary interpretation of the Museum’s established visual identity. Read more

Understanding Museum Website Visitor Motivation using Google Analytics

Google Analytics is a powerful tool for understanding traffic to a website. The standard site statistics, however, don’t always tell the full story. For instance, interpreting the duration of an average site visit is highly speculative. It is typically thought that the longer a visitor spends on the site the better, and that shorter interactions are less successful. But this is not necessarily the case...

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