Hi, I’m Marty Spellerberg
I am a digital strategist and arts administrator with over 25 years of experience driving innovation for major cultural institutions. As the principal of Spellerberg Associates, I’ve lead digital transformation projects for clients, including The Andy Warhol Museum, the Museum of Contemporary Art Chicago, and the Terra Foundation for American Art. My expertise combines deep technical skills with MBA-level business strategy and proven leadership in arts administration. Posts about this work are organized under the #museums tag.
I conduct and publish research on museum websites and digital engagement, including studies on museum website visitor motivations and the impact of COVID-19. I am active with the Museum Computer Network, a professional association, and regularly speak at industry conferences, including Museums and the Web and SXSW Interactive. Posts about these pursuits are organized under the #research tag.
In 2016, I founded Spellerberg Projects, a contemporary artst-run center in Lockhart, Texas, where I serve as Executive Director, overseeing exhibitions, public programs, and community partnerships. Posts about this activity are organized under the #gallery tag.
Currently completing my MBA at Texas State University, I uniquely bridge the worlds of cultural strategy, digital innovation, and organizational leadership. Send me an email!