Visitor Motivation

Presentation at MW 2016: The National Museum Website Visitor Motivation Survey

I had the honor of presenting an introduction to the National Museum Website Visitor Motivation Survey project at the 2016 Museums and the Web conference in Los Angeles. I shared this honor with my project co-leader, Sarah Wambold, Director of Digital Media at the Clyfford Still Museum. Read more

Presentations at MW 2016

I’m proud to announce that I’ll be presenting at Museums and the Web this year. I’m involved in two sessions: The first is Visitor-First, Mobile-First: Designing a Visitor-Centric Mobile Experience, part of part of the User-Centered Design session, chaired by Michael Parry of the Powerhouse Museum. Read more

Introducing the National Museum Website Visitor Motivation Survey

I’m leading, with collaborator Sarah Wambold, a nationwide study into the motivation of visitors to museum websites. As of this writing we have 22 participating institutions, including representatives in Canada and Australia. The VMS on the website of the Menil Collection Background Google Analytics is a powerful tool in understanding traffic to a website, but site statistics alone do not always tell the full story. Read more

Understanding Museum Website Visitor Motivation using Google Analytics

Google Analytics is a powerful tool for understanding traffic to a website. The standard site statistics, however, don’t always tell the full story. For instance, interpreting the duration of an average site visit is highly speculative. It is typically thought that the longer a visitor spends on the site the better, and that shorter interactions are less successful. But this is not necessarily the case...