Building the Rubin Museum’s Global Vision Through Digital Strategy

The Rubin is a global museum dedicated to sharing Himalayan art with the world. It brings together diverse perspectives—from Buddhist practitioners to neuroscientists and contemporary artists—to offer insights into the art and its meaning in life today. Through three phases and as many years, Spellerberg Associates supported the Rubin as it closed its NYC building and transitioned to a global presence. Read more

Bringing History to Life: Two Digital Projects for the California Migration Museum

The California Migration Museum preserves and shares the diverse stories of California’s immigrant communities. It serves as a platform for education, dialogue, and celebration and emphasizes the rich cultural diversity that shapes the state. In 2023/24, Spellerberg Associates collaborated with the Museum to design and develop two digital projects that advance this mission. Read more

Delivering on a Deadline: The Lillian and Albert Small Capital Jewish Museum Website

The Lillian and Albert Small Capital Jewish Museum, a new institution in Washington, D.C. needed a redesigned website to support its launch. The Museum sought to create a visually appealing, user-friendly website to support its mission through visitation and fundraising. The website needed to generate excitement within its community and buzz around the Museum’s launch in a city with no shortage of attractions. And it had to be delivered on a compressed timeline. Read more

Museum Virtual Events in Charts

During COVID, as museums took their institutions online, event programming became a viable space to adapt to new monetization paths and presented potential new business practices. After we published our research into how the pandemic affected and shaped museum website visitation, colleagues in the museum technology field (shoutout MCN!) Read more

Barbara Felix is a San Antonio native and contemporary figurative artist. In her March exhibition, The Glorious Way She Moves, interpretive portraits illustrate the exuberance and individuality of her subjects. Felix’s process is to film her subjects dancing, and then express that movement through overlapping portraits.

A Houston native now based in San Antonio, Texas, Raul Rene Gonzalez is a multidisciplinary artist who creates paintings, drawings, sculptures, clothing, murals, installations, live and recorded dance and other performance-based work. In his February exhibition, Doing Werk | Artists-Parents is about artists who are also fathers. Each work is either a self portrait of Gonzalez with his daughters, or a portrait of other San Antonio artists with their children.

Spellerberg Associates began as an expression of my individual practice, but the volume and high quality of work we produced for museums and cultural institutions in 2021/22 wouldn’t have been possible without the ingenuity and diligence of the entire team. Content strategist and project manager Margaret Sternbergh, senior developer Zack Rothauser, developer Alex Wen, researcher Grace Poole, designers Mollie Edgar and Tobey Albright at Hour Studio, Amazon AWS specialist Micah Walter, SalesForce consultant Karen Bush, and facilitator Allegra Burnette – thank you!

The Museum of Contemporary Photography at Columbia College Chicago presents thought-provoking photography through groundbreaking exhibitions and programming, drawing from a collection of over 16,000 works. In 2021/22, we provided a range of digital consulting services to support its current needs and plans for expansion. We evaluated new collection management systems and collaborated with the Center for Digital Experiences at Pratt Institute on a website visitation analysis. We led the Museum through a complete website redesign, and developed the new site on WordPress. We partnered with Hour Studio for the design.

The Contemporary at Blue Star is the first and longest-running nonprofit space for contemporary art in San Antonio, Texas. In 2022, The Contemporary went through a years-long rebranding and worked with Spellerberg Associates to rethink its web presence. The final product was a newly designed and structured website that complemented the organization’s new name, brand, and visual identity. We partnered with Hour Studio for the design.

The Rubin Museum of Art in New York stimulates learning, promotes understanding, and inspires personal connections to the ideas, cultures, and art of Himalayan regions. In 2022 we provided digital consulting services to advance the Museum’s digital transformation. We conducted visitor journey mapping workshops with facilitator Allegra Burnette, led the selection of a Constituent Relationship Management solution with consultant Karen Bush, and performed a website visitor motivation analysis with the Center for Digital Experiences at Pratt Institute.

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