Hi, I’m Marty Spellerberg

Marty Spellerberg
That’s me in the white shirt, mingling at my gallery, Spellerberg Projects. Photo by Laurel Coyle.

I’m principal at Spellerberg Associates, which provides consulting to artists, museums, and cultural institutions. I’ve been designing and developing websites in the arts and culture space since the 1990s, and have specifically focused on digital projects for museums for more than a decade. I’ve produced projects ranging from museum websites, digital publications, and podcasts, purpose-built social media networks, to in-gallery interactives. Through my research, papers, and presentations, I have demonstrated expertise and thought leadership in audience-centricity and user experience. I have presented at industry conferences including MCN, Museums and the Web, WordCamp, and SXSW; and served on the jury of the AAM Muse Awards and the program and volunteer committees of the MCN conference.

In 2016, I opened Spellerberg Projects, in Lockhart, Texas, located 40 miles from Austin. As gallery director, I build and maintain relationships with external sponsors, partners, and collaborators, engaging with other community leaders in government, local associations, and informal networks. I am directly responsible for the gallery’s public image, developing our brand through written and graphic communication for internal and external audiences. Running the gallery day-to-day, week-to-week, and season-to-season has required me to be a project manager with exceptional leadership, organizational, and communication skills.

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