Hi, I’m Marty Spellerberg

Marty Spellerberg
That’s me in the white shirt, mingling at my gallery, Spellerberg Projects. Photo by Laurel Coyle.

I am a digital consultant and principal of Spellerberg Associates, specializing in providing consulting services to artists, museums, and cultural institutions. With over two decades of experience designing and developing websites in the arts and culture space, my expertise ranges from producing museum websites, digital publications, podcasts, purpose-built social media networks, and in-gallery interactives. I am known for my ability to create exceptional user experiences and my audience-centric approach to every project. Posts about this work are organized under the #museums tag.

I have established myself as a thought leader in my field through contributions to research, papers, and presentations. I frequently speak at industry conferences, including MCN, Museums and the Web, WordCamp, and SXSW. I have also served on the jury of the AAM Muse Awards and the program and volunteer committees of the MCN conference. Posts about these pursuits are organized under the #research tag.

In 2016, I opened Spellerberg Projects in Lockhart, Texas, just 40 miles from Austin. As the gallery director, I am responsible for building and maintaining relationships with external sponsors, partners, and collaborators. I actively engage with community leaders in government, local associations, and informal networks to develop the gallery’s brand through written and graphic communication for internal and external audiences. My project management and exceptional leadership, organizational, and communication skills are on full display as I run the gallery week-to-week and season-to-season. Posts about this activity are organized under the #gallery tag.

My extensive experience and expertise have made me a sought-after digital consultant for artists, museums, and cultural institutions. I continue to shape the industry and help organizations make an impact in the digital space.

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