Redesigned website navigation for the Santa Cruz MAH

I recently redesigned the top-navigation of the Santa Cruz Museum of Art and History's website. Working closely with Museum staff, I simplified the nav and introduced a modern, mobile-responsive interface pattern.

Notes from The Museum Interface

The October 2014 issue of Art In America was filled with pleasant surprises (Harsh Patel, Fluxus, Richard Tuttle), but the core was a series of articles on museums’ relationship to graphic design and the web. I was impressed by how these pieces were able to capture some of the issues and discussions currently being engaged with on the ground...

Websites for Artists Workshop 2014

Next month I’ll be teaching a “Websites for Artists” workshop at LIFT in Toronto. It’ll take place Monday, December 15 and Wednesday, December 17 2014, from 6 to 10 pm. From the programme:

This two-evening workshop provides an overview of how to establish a web presence from the preparation of content to the creation of a website for their artistic medium...

Website redesign for the Clyfford Still Museum


Featuring a bold, responsive design, the new website for the Clyfford Still Museum launched in October, 2014. This new site helps the museum position itself as a destination, a site of pilgrimage for art lovers interested in the life and work of master abstract expressionist painter Clyfford Still...

Understanding Museum Website Visitor Motivation using Google Analytics

Google Analytics is a powerful tool for understanding traffic to a website. The standard site statistics, however, don’t always tell the full story. For instance, interpreting the duration of an average site visit is highly speculative. It is typically thought that the longer a visitor spends on the site the better, and that shorter interactions are less successful. But this is not necessarily the case...

Marty Spellerberg is hosted by Media Temple.