Understanding Museum Website Visitor Motivation using Google Analytics

Google Analytics is a powerful tool for understanding traffic to a website. The standard site statistics, however, don’t always tell the full story. For instance, interpreting the duration of an average site visit is highly speculative. It is typically thought that the longer a visitor spends on the site the better, and that shorter interactions are less successful. But this is not necessarily the case...

Goshka Macuga microsites for the Museum of Contemporary Art Chicago

GoshkaResidencySpace2
Goshka Macuga is the MCA Chicago's 2013 Artist In Residence. But because the resulting work, likely to be a play, will not exist until the end of the term, the artist's process is being documented and presented to the public as Preparatory Notes for a Chicago Comedy. Our team became involved as interactive media designers/developers...

Marty Spellerberg is hosted by Media Temple.