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Websites for Artists Workshop in Toronto

Next month I’ll be teaching a “Websites for Artists” workshop at LIFT in Toronto. It’ll take place Monday, December 15 and Wednesday, December 17 2014, from 6 to 10 pm. From the programme: This two-evening workshop provides an overview of how to establish a web presence from the preparation of content to the creation of […]

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Website redesign for the Clyfford Still Museum

Featuring a bold, responsive design, the new website for the Clyfford Still Museum launched in October, 2014. This new site helps the museum position itself as a destination, a site of pilgrimage for art lovers interested in the life and work of master abstract expressionist painter Clyfford Still. The project goals were to simplify the […]

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Website usability testing for the Clyfford Still Museum

This post is based on a report produced for Spellerberg Associates by Amanda Moon and Marian Oman. Their research was conducted at the School of Information at the University of Texas at Austin as part of a usability course taught by Randolph Bias. Clyfford Still Museum homepage, Sept 2014 The Clyfford Still Museum in Denver, […]

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Conference microsite and archive for the Santa Cruz MAH’s Museum Camp

Museum Camp is an annual conference produced by the Santa Cruz Museum of Art & History. The format is similar to a hack-a-thon: Participants have 72 hours to work on a project consistent with a theme. This year’s theme was “Social Impact Assessment” and involved conducting research projects based on different locations around Santa Cruz. […]

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Migrating the Museum of Contemporary Art Chicago Exhibitions Website to WordPress

Working with the Museum of Contemporary Art Chicago, we recently completed a redesign of the Exhibitions area of the Museum’s website. The project was a collaboration between Spellerberg Associates and staff at the MCA. On the front-end, we implemented a mobile-responsive design reflecting a contemporary interpretation of the Museum’s established visual identity. We also addressed […]

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Understanding Museum Website Visitor Motivation using Google Analytics

Google Analytics is a powerful tool for understanding traffic to a website. The standard site statistics, however, don’t always tell the full story. For instance, interpreting the duration of an average site visit is highly speculative. It is typically thought that the longer a visitor spends on the site the better, and that shorter interactions are less successful. But this is not necessarily the case…

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Website development for Photographer Nicholas Calcott

Nicholas Calcott was born in 1983 in Midland, MI. He currently lives and works in New York, NY. Website designed by Everything Type Company, a Brooklyn-based design studio founded by Kyle Blue and Geoff Halber. Developed by Marty Spellerberg / Spellerberg Associates. Visit website. The full homepage scroll:

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Website for the Santa Cruz MAH’s Pop Up Museum

A Pop Up Museum is a of temporary exhibit created by the people who show up to participate. It works by choosing a theme and venue and then inviting people to bring an object on-topic to share. The Santa Cruz Museum of Art & History hosts Pop Up Museums throughout Santa Cruz County in partnership […]

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Website development for the Heckscher Foundation for Children

In 2014, The Heckscher Foundation for Children celebrated over ninety-three years of support to hundreds of organizations and programs, serving needy children and youth. Website designed by Everything Type Company, a Brooklyn-based design studio founded by Kyle Blue and Geoff Halber. Developed by Marty Spellerberg / Spellerberg Associates. Visit website.