Marty Spellerberg

Model Weights from Ulises Carrión’s The New Art of Making Books

I was inspired to use Ulises Carrión's 1975 manifesto, "The New Art of Making Books" as the basis for neural network model weights. The resulting weights symbolize how we may grapple with and express Carrión's ideas using new language. Read more

From FILE Megazine to Art Metropole: The Radical Vision of General Idea

General Idea, P is for Poodle, 1982-1989 General Idea was a collective of Canadian artists Felix Partz, Jorge Zontal, and AA Bronson, who were active from 1967 to 1994. From 1968 through 1993, they divided their time between Toronto and New York. Read more

Building the Rubin Museum’s Global Vision Through Digital Strategy

The Rubin is a global museum dedicated to sharing Himalayan art with the world. It brings together diverse perspectives—from Buddhist practitioners to neuroscientists and contemporary artists—to oﬀer insights into the art and its meaning in life today. Through three phases and as many years, Spellerberg Associates supported the Rubin as it closed its NYC building and transitioned to a global presence. Read more

Bringing History to Life: Two Digital Projects for the California Migration Museum

The California Migration Museum preserves and shares the diverse stories of California’s immigrant communities. It serves as a platform for education, dialogue, and celebration and emphasizes the rich cultural diversity that shapes the state. In 2023/24, Spellerberg Associates collaborated with the Museum to design and develop two digital projects that advance this mission. Read more

Delivering on a Deadline: The Lillian and Albert Small Capital Jewish Museum Website

The Lillian and Albert Small Capital Jewish Museum, a new institution in Washington, D.C. needed a redesigned website to support its launch. The Museum sought to create a visually appealing, user-friendly website to support its mission through visitation and fundraising. The website needed to generate excitement within its community and buzz around the Museum’s launch in a city with no shortage of attractions. And it had to be delivered on a compressed timeline. Read more

Museum Virtual Events in Charts

During COVID, as museums took their institutions online, event programming became a viable space to adapt to new monetization paths and presented potential new business practices. After we published our research into how the pandemic affected and shaped museum website visitation, colleagues in the museum technology field (shoutout MCN!) Read more

Barbara Felix is a San Antonio native and contemporary figurative artist. In her March exhibition, The Glorious Way She Moves, interpretive portraits illustrate the exuberance and individuality of her subjects. Felix’s process is to film her subjects dancing, and then express that movement through overlapping portraits.

May 20, 2023

A Houston native now based in San Antonio, Texas, Raul Rene Gonzalez is a multidisciplinary artist who creates paintings, drawings, sculptures, clothing, murals, installations, live and recorded dance and other performance-based work. In his February exhibition, Doing Werk | Artists-Parents is about artists who are also fathers. Each work is either a self portrait of Gonzalez with his daughters, or a portrait of other San Antonio artists with their children.

May 20, 2023

Donovan Martinez is an emerging Artist based in San Antonio, TX. In his January exhibition, Moments of Clarity, he uses material a metaphor for the fleeting nature of time. By contrasting wood with cement and steel, he creates a sense of stability and permanence, even as the wood continues to change and decay.

May 20, 2023

Show in thread “Spellerberg Projects Winter 2022/Spring 2023”

Spellerberg Associates began as an expression of my individual practice, but the volume and high quality of work we produced for museums and cultural institutions in 2021/22 wouldn’t have been possible without the ingenuity and diligence of the entire team. Content strategist and project manager Margaret Sternbergh, senior developer Zack Rothauser, developer Alex Wen, researcher Grace Poole, designers Mollie Edgar and Tobey Albright at Hour Studio, Amazon AWS specialist Micah Walter, SalesForce consultant Karen Bush, and facilitator Allegra Burnette – thank you!

Mar 05, 2023

The Museum of Contemporary Photography at Columbia College Chicago presents thought-provoking photography through groundbreaking exhibitions and programming, drawing from a collection of over 16,000 works. In 2021/22, we provided a range of digital consulting services to support its current needs and plans for expansion. We evaluated new collection management systems and collaborated with the Center for Digital Experiences at Pratt Institute on a website visitation analysis. We led the Museum through a complete website redesign, and developed the new site on WordPress. We partnered with Hour Studio for the design.

Mar 05, 2023

The Contemporary at Blue Star is the first and longest-running nonprofit space for contemporary art in San Antonio, Texas. In 2022, The Contemporary went through a years-long rebranding and worked with Spellerberg Associates to rethink its web presence. The final product was a newly designed and structured website that complemented the organization’s new name, brand, and visual identity. We partnered with Hour Studio for the design.

Feb 13, 2023

Show in thread “Recent Work 2021/22”