Journal reprints available: The National Museum Website Visitor Motivation Survey
Circa 2016, we co-led a study into the motivations of museum website visitors, with 23 institutions participating. We presented this work through several conference presentations and in an article in the Journal of Digital & Social Media Marketing.
For an overview of the project, see our post about the MW 2016 presentation. To watch various study participants present on their findings, see the video of the MCN 2016 presentation. And for an introduction the article, see our post about the Journal of Digital & Social Media Marketing.