Understanding Museum Website Visitor Motivation using Google Analytics

Google Analytics is a powerful tool for understanding traffic to a website. The standard site statistics, however, don’t always tell the full story. For instance, interpreting the duration of an average site visit is highly speculative. It is typically thought that the longer a visitor spends on the site the better, and that shorter interactions are less successful. But this is not necessarily the case...

Website for the Santa Cruz MAH’s Pop Up Museum

popupmuesum.org A Pop Up Museum is a of temporary exhibit created by the people who show up to participate. It works by choosing a theme and venue and then inviting people to bring an object on-topic to share. The Santa Cruz Museum of Art & History hosts Pop Up Museums throughout Santa Cruz County in partnership with community organizations, businesses, and schools. Read more

Website development for the Heckscher Foundation for Children

In 2014, The Heckscher Foundation for Children celebrated over ninety-three years of support to hundreds of organizations and programs, serving needy children and youth. Visit website. Project Team Designed by Everything Type Company. Developed by Marty Spellerberg / Spellerberg Associates. Read more

Website development for T.W. Ryan Architecture

Prior to founding TW Ryan Architecture in 2013, Thomas W. Ryan was a designer at Richard Meier & Partners and an associate at Christoff : Finio Architecture in New York. Visit website. Project Team Designed by Everything Type Company. Developed by Marty Spellerberg / Spellerberg Associates. Read more

Goshka Macuga microsites for the Museum of Contemporary Art Chicago

Goshka Macuga is the MCA Chicago's 2013 Artist In Residence. But because the resulting work, likely to be a play, will not exist until the end of the term, the artist's process is being documented and presented to the public as Preparatory Notes for a Chicago Comedy. Our team became involved as interactive media designers/developers...

Website for Photographer Lana Šlezić

lanaslezic.com Lana Šlezić’s work has documented the plight of women and children. Her book Forsaken studied the conditions faced by women in Afghanistan. Her next project, A Walk in the Park portrays street kids in India. She is currently based in Canada. Read more

Website redesign for Pleasure Dome Film & Video

pdome.org I recently launched a new website design for storied Toronto film & video collective Pleasure Dome. Driven by the bin-packing layout library Packery, the new design reconfigures content boxes of various sizes to fit the available screen space. This, combined with responsive design techniques, means the site works across a full range of modern devices, such as phones, tablets and desktop computers. Read more

Membership microsite for the Santa Cruz Museum of Art & History

join.santacruzmah.org I’ve been working with the Santa Cruz Museum of Art & History to develop a series of low-tech, low-cost strategies and systems to track, celebrate, and act on personal interactions with visitors. “Like many small museums, the MAH cannot afford expensive ticketing or membership software systems,” says Executive Director Nina Simon. Read more

California Missions microsite for The Huntington Library

missionhistory.org I’m happy to report the launch of Exploring the California Missions, a website I designed and developed for The Huntington Library, Art Collections, and Botanical Gardens. Using the lens of California Mission history, Exploring the California Missions presents a suite of lessons intended to help teachers and fourth grade students develop the critical skills needed to work with primary sources. Read more

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